Friday, May 14, 2010
PUMA greens up
The chairman and CEO of Puma got people talking late last month when he announced the company’s comprehensive sustainability standards, which launched with high-design packaging that cuts down on waste and an impact-reducing product and packaging metric that the brand is calling the S-Index.
The next development of Puma Vision, the company’s CSR program that kicked off in 2009, calls for the company to reduce its carbon dioxide, energy, water and waste use by 25 percent at all Puma stores, offices, direct supplier factories and warehouses, and have at least half of its products conform to the S-Index, all by 2015
The brand made further waves when it announced it would begin completely offsetting its carbon emissions in 2010 — as well as all the emissions resulting from the travel of Puma-sponsored teams at next month’s World Cup — actions that the brand has said will make it carbon neutral.