Sunday, January 24, 2010

Hero Material

I have written and heard about many things beings recovered and recycled into stylish wearable pieces, but fire hoses most definitely tops the most innovative.

Elvis & Kresse creates accessories by re-engineering seemingly useless wastes. The innovative and pioneering Fire-Hose range is made exclusively from genuine de-commissioned British fire brigade hoses which, after a distinguished career fighting fires and saving lives, were otherwise destined for landfill. Hoses are made from double wall nitrile rubber and are so tough that it is impossible to biodegrade.

And if that wasn't enough of a good deed, 50% of profits from the fire-hose line are donated to the UK Fire Fighters Charity.

The collection of bags and belts have already won a celebrity following. Cameron Diaz, wore a belt in the June 2009 issue of Vogue.

My personal favourite is the red messenger bag, please visit to Elvis & Kresse to check out their new 2010 collection


Kristin said...

Those are great! You should also check out - their bags are made out of recycled plastic bags with proceeds benefiting widows & orphans affected by HIV/AIDS in Lusaka, Zambia. :)

komal said...

there a lot of development in fashion. truly saying i not read whole blog but some some lines in between. today there r loads of creative minds which r designing in this field. u have written gud but i suggest u to put some more images. even plz read my blog on "fashion & comfort"

Fashion4Development said...

Thanks Kristin for the tip.